Information articulation through design.
We are regularly exposed to large volumes of text, which leads to readers glancing through content rather than reading it in its entirety. Doing things like adding page breaks or quick summary headings between paragraphs can be helpful, but typically still results in skimming. For situations where you need to capture your readers' attention and ensure they digest all of your content, consider using an infographic.
Infographics are a powerful tool that will draw in a reader without losing their interest. Infographics are used when presenting large amounts of data, or complex information that is hard to digest with words alone. It offers your reader a visual break from reading text and provides an interactive component that will keep their interest.
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of information transmitted
to the brain is visual
Human beings are highly visual and because 90% of of the information that comes to the brain is visual you need to tap into that “optic nerve”. Due to infographics attractiveness the capacity for them to be shared on social networks and become viral is much higher than ordinary text content.
Online marketing influencer
9 Reasons to use Infographics
Compelling and Attractive
Easily Scanned and Viewed
Benefits Search Engine Optimization
Shows an Expert Understanding of a Subject