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Information articulation through design.

We are regularly exposed to large volumes of text, which leads to readers glancing through content rather than reading it in its entirety. Doing things like adding page breaks or quick summary headings between paragraphs can be helpful, but typically still results in skimming. For situations where you need to capture your readers' attention and ensure they digest all of your content, consider using an infographic.

Infographics are a powerful tool that will draw in a reader without losing their interest. Infographics are used when presenting large amounts of data, or complex information that is hard to digest with words alone. It offers your reader a visual break from reading text and provides an interactive component that will keep their interest.

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In addition to providing a visual aid to your readers, you're also able to incorporate your brand into the design to make it more unique and recognizable. Doing so will allow you that extra opportunity to increase traffic and gain followers. Well designed and informative infographics are known to be shared more regularly and frequently go viral on social media. One viral post could mean hundreds of thousands of dollars in free marketing for your business overnight.

of information transmitted
to the brain is visual

Why Infographics?

Human beings are highly visual and because 90% of of the information that comes to the brain is visual you need to tap into that “optic nerve”. Due to infographics attractiveness the capacity for them to be shared on social networks and become viral is much higher than ordinary text content.

Jeff Bullas
Online marketing influencer

9 Reasons to use Infographics